By DaVinci Roofscapes.

A decade later, still using DaVinci composiste roofing. 

Jack Sweeney, owner of Sweeney Brothers Construction, LLC out of Bedford, New Hampshire, is being held back at school. Actually, he’s being brought back to school…10 years after completing a roofing project. He shared, "We worked with the design team at Phillips Exeter Academy back in 2015 to find an alternative slate roofing product that requires low maintenance, is aesthetically beautiful and fiscally reasonable. Our company has been installing Inspire® Slate on historic projects for more than 20 years. We felt very positive about making this product recommendation for Wheelwright Dormitory."

Reflecting on the project, Jack went on, "At the time we were of the opinion that the Inspire Slate on Wheelwright dorm would serve as the benchmark for future campus projects. Now here we are a decade later and that feeling has come true. Inspire Slate in Steel Grey has once again been chosen to replace natural slate. This time for the Wetherell Dining Hall, Merrill Dormitory and Langdell Dormitory.”

Preserving history

The beautiful Phillips Exeter Academy campus in New Hampshire encompasses 700 acres. Established in 1781, the historical school has a pristine reputation. Its graduated more than 23,000 high school students. All across the campus are slate-topped buildings. Unfortunately, many of those old slate roofs are failing. The roofs on the 147 brick buildings that add to the setting’s New England charm are hard to maintain.

That’s where the composite roofing comes in.

Inspiring aesthetics, impressively constructed

Made of composite materials, Inspire Slate from DaVinci Roofscapes has textured surfaces and deckled edges modeled from authentic natural slate. Lightweight yet durable, the weather-resistant roof material is Class 4 hail rated and has a fire rating in accordance with Class A.

Inspire Slate is Miami-Dade NOA Approved, Florida Building Code Org. FL#7409, FL#16269, FL#16856; Texas Department of Insurance RC-404; and CCRR-0188 approved. The product can withstand winds up to 180 mph (with HVHZ installation standards) and comes in a wide variety of color selections.

“While the fire rating and several code ratings were mandatory, aesthetics were critical for Phillips Exeter Academy,” says Jack. “Having these roofs match adjacent buildings with natural slate roofing was essential. Inspire Slate does that. If Inspire Slate didn’t pass the authenticity test for visuals, it would have been ruled out immediately. When combined with flawless copperwork by our craftsmen, the finished project evokes the same curb appeal as a natural slate roof.”

Tasked with maintaining history

For Jack and his team, working on historical projects like Phillips Exeter Academy has special meaning. They feel blessed to maintain some of the country’s most valuable institutional properties. As he put it:

When you work in the restoration trade you develop an appreciation for preserving history. Using modern technology and materials to retain Old World charm and character is important. Our goal is to retain the original architectural intent while improving the long-term functionality and performance through the use of improved underlayments and synthetics.

We anticipate these materials, like Inspire Slate, will endure the New England elements and preserve these properties for future generations.

Por Jenny Yu, traducido por Jessica Bravo.  

El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con temática náutica. 

¡Es momento de dejar atrás el estrés y disfrutar del sol en el Retiro de Florida 2026 de NWIR! 

National Women in Roofing (NWIR) de Florida Central será la anfitriona de su retiro anual a bordo del Celebrity Reflection del 10 al 13 de abril de 2026. Saliendo desde Fort Lauderdale, Florida, este viaje de tres días a las Bahamas es una oportunidad para reunir a mujeres de toda la industria para hacer contactos, desarrollar liderazgo y fortalecer la comunidad mientras disfrutan de la brisa del mar. 

Con el tema “Ancladas en el propósito, unidas por una visión”, este fin de semana en el agua promete ser inolvidable. Su directora de crucero, Daphne Livingston, junto con su equipo, ha preparado un emocionante itinerario para que todas las participantes lo disfruten. A continuación, algunos eventos y excursiones marítimas que no querrán perderse.  

Viernes, 10 de abril – Fort Lauderdale, Florida 

• 4:00 p.m. - Recepción de zarpe 
• 6:00 p.m. - Cena de despedida 
• 9:30 p.m. - Fiesta “Tropic Like It’s Hot”  

Sábado, 11 de abril – Bimini, Bahamas 

• 7:15 – 9:00 a.m. - Sesión educativa “Seas of Knowledge” 
• 10:00 a.m. - 1:00 p.m. - Búsqueda del tesoro “Sea Queens & Shingle Kings” 
• 1:00 - 3:00 p.m. - Encuentro “Mermaid Mingle” 
• 8:00 p.m. - Mixer náutico de Women in Roofing 

Domingo, 12 de abril – CocoCay, Bahamas 

• 7:00 – 9:00 a.m. - Sesión educativa “Trust Factor” 
• 9:00 a.m. - 4:00 p.m. - Día perfecto en CocoCay,  playas, toboganes acuáticos y comida 
• 8:00 – 9:00 p.m. - Ceremonia de clausura “Built Different” 
• 9:00 p.m. - Evento final “Sail & Slay” 

Varios fabricantes y proveedores ya han confirmado su participación en el crucero. Entre los patrocinadores se encuentran Brava Roof Tile, Owens Corning®, TAMKO®, JobNimbus y DaVinci Roofscapes. 

Entonces, ¿qué estás esperando? ¡Empaca tus lentes de sol, protector solar y traje de baño y regístrate hoy mismo!

Para obtener más información sobre el Retiro de Florida 2026, visita su sitio web o contacta a Daphne en daphne@itsaboutjustice.law.

By Jenny Yu.  

The 2026 NWIR Florida Retreat sets sail for the Bahamas from April 10-13 for a nautical networking experience. 

It’s time to cast off your stress and soak up some sun at the 2026 NWIR Florida Retreat! 

National Women in Roofing (NWIR) of Central Florida is hosting its annual retreat aboard the Celebrity Reflection from April 10 to April 13, 2026. Departing from Fort Lauderdale, Florida, the three-day trip to the Bahamas is an opportunity to bring women from across the industry for networking, leadership development and community building while enjoying the ocean breeze.  

With the theme “Anchored in Purpose, United by Vision,” this weekend on the water is sure to make waves. Your Cruise Director, Daphne Livingston, and crew have assembled an exciting itinerary for all sailors to enjoy. Below are some sea-tastic events and excursions you won’t want to miss!  

Friday, April 10 – Fort Lauderdale, Florida 

• 4:00 p.m. - Sail Away Soirée 
• 6:00 p.m. - Bon Voyage Dinner 
• 9:30 p.m. - "Tropic Like It’s Hot” after hours party 

Saturday, April 11 – Bimini, Bahamas 

• 7:15 – 9:00 a.m. - Seas of Knowledge educational session 
• 10:00 a.m. - 1:00 p.m. - Sea Queens & Shingle Kings Scavenger Hunt  
• 1:00 - 3:00 p.m. - Mermaid Mingle  
• 8:00 p.m. - NAUTICAL Women in Roofing Mixer 

Sunday, April 12 – CocoCay, Bahamas 

• 7:00 – 9:00 a.m. - The Trust Factor educational session 
• 9:00 a.m. 4:00 p.m. - Perfect Day at CocoCay beaches, waterslides and dining 
• 8:00 – 9:00 p.m. Built Different Closing Ceremony  
• 9:00 p.m. - Final Sail & Slay 

Several manufacturers and suppliers are already confirmed to cruise. Sponsors so far include Brava Roof Tile, Owens Corning®, TAMKO®, JobNimbus and DaVinci Roofscapes. 

So, what are you waiting for? Pack your sunglasses, sunscreen and swimsuit, and register today! 

Learn more about the 2026 Florida Retreat by visiting their website or by contacting Daphne at daphne@itsaboutjustice.law. 

By DaVinci Roofscapes.

Why DaVinci Inspire Slate was the champion’s choice for his North Carolina home.

For Rusty Wallace, choosing DaVinci Inspire® Slate for his North Carolina home was all about quality, reliability and peace of mind. After 55 NASCAR victories and earning the title of 1989 NASCAR Cup Series champion, Rusty brings his drive for excellence to every part of his life — including his home.

Rusty's old roof, weighed down by heavy tiles that leaked and fell off, needed a serious upgrade. Observing a neighbor’s newly-installed roof, Rusty was immediately drawn to the appearance and performance of DaVinci® Roofscapes tiles. Unlike most homeowners who rely solely on roofer recommendations, Rusty insisted, “I want that product, now show it to me!”

Seeking perfection with DaVinci

Rusty approached DaVinci’s customer service team, requesting samples to get a firsthand feel for the product. It was important to him not just to see, but to experience the options. Bill Landry, DaVinci’s territory sales manager, guided him through the selection process, using the DaVinci Visualizer to help Rusty compare shake and slate profiles and various colors. The aesthetics, availability and standout durability of Inspire Slate solidified Rusty’s decision.

Mock-up boards displaying different color options helped Rusty avoid a roof that would clash with his home’s multi-colored driveway. Ultimately, he selected the Charcoal Black Inspire Slate, which complements his house’s style and surroundings.

A roof that wins on all fronts

The lightweight, single-width Inspire Slate tiles are crafted from advanced resins and modeled after natural slate. They come with a Limited Lifetime Warranty and resist mold, algae, fire, pests and impact — features that appeal to Rusty’s desire for a worry-free home.

“Having a roof that’s virtually maintenance free means everything in the world to me,” says Rusty. “I like the composite aspect. It looks exceptionally realistic, and I know this will be a worry-free roof for decades to come.”

Rusty’s choice was also influenced by the practicality and longevity of Inspire Slate. He wants to ensure his home will be protected, with a roof that will never chip or crack, saving him from repeated maintenance headaches.

Installation that impresses

Rusty selected Trinity Roofing and Construction in North Carolina to install his new roof, impressed by their expertise and the efficiency brought by DaVinci Inspire Slate.

Chad Williamson of Trinity Roofing noted that installation time was reduced by up to 35%, thanks to the product’s quality and design. The team was so pleased with Inspire Slate that they now recommend it to future customers.

Peace of mind for a champion

For Rusty, the upgrade brings genuine satisfaction. “I never liked the old roof on this house. Now the house feels ‘right’ with the Inspire Slate roof. It fits the style better, and when I’m at home, I don’t have to worry about the roof anymore.”

In the end, Rusty’s choice was driven by his unwavering standards for quality and performance — values that have defined his legendary racing career and now ensure his home is protected for years to come.

By DaVinci Roofscapes.

How to protect roofs — and homeowners — when winter weather hits.

Soft, white and beautiful — A fresh snowfall transforms any landscape into a winter wonderland. But for roofers, snow brings significant challenges. Beneath that picturesque layer, every flake adds more weight to a roof and if you’re not prepared, the consequences can be severe. Have you ever paused to consider just how heavy snow and ice really are? More importantly, how much weight can the roofs you work on actually support?

We’ve all seen dramatic images of people shoveling mountains of snow off roofs during blizzards. But here’s something many homeowners and even some contractors might not realize: just one to two feet of heavy, wet snow blanketing a roof can weigh several tons. If that weight isn’t properly managed, it can mean major trouble for the structure.

March is National Snow Guard Safety month

March brings more than just the promise of spring — it’s also National Snow Guard Safety Month, sponsored by Rocky Mountain Snow Guards. This dedicated month is the perfect opportunity for roofing professionals to refocus on roof safety, especially when it comes to snow retention. It’s a critical reminder to revisit the best practices for ensuring snow and ice remain where they belong, particularly on composite shake and slate roofs, which can be more prone to dangerous snow slides.

Understanding roof load capacity

Every well-engineered roof starts with a careful design process. Architects and structural engineers factor in the anticipated weight of snow and ice, ensuring the roof will pass local building codes. These codes are reviewed and enforced by community building officials, aiming to keep everyone safe throughout the winter.

The American Society of Civil Engineers (ASCE) sets the national standards for these calculations. Their ASCE/SEI 7 Standard, “Minimum Design Loads and Associated Criteria for Buildings and Other Structures,” defines how to determine design loads — including snow, ice and much more — for all types of buildings. Updated every six years, this standard is the foundation for safe, code-compliant roofs.

When designing for cold climates, roofing professionals consult the “Snow Loads: Guide to the Snow Load Provisions of ASCE 7.” This guide offers clear, authoritative details on how much weight a roof should hold, depending on its location, slope and materials.

How much weight can a roof really hold?

So, what’s the magic number? For a properly engineered, up-to-code home, the roof should be able to support the full ground snow load designated for its region, measured in pounds per square foot (psf). For example, consider a new roof measuring 20 feet at the eave with 20-foot rafters and a 10:12 pitch, in an area with a ground snow load of 30 psf. That roof could be designed to bear as much as 12,000 pounds (6 tons) of snow and ice — plus the weight of its roofing materials. That’s a massive burden!

Material matters: Why roofing type is important

Not all roofs handle snow and ice the same way. “Frictionless” or smooth-surfaced roofs, such as those made from composite slate or shake, pose special concerns. While these tough, nonporous materials — like the products from DaVinci Roofscapes — resist water absorption and are highly durable, they also make it harder for snow and ice to “grip” the surface. Unlike asphalt shingles with textured granules, composite roofs can let snow and ice slide off in one dramatic avalanche.

Here’s why: as snow and ice melt, water seeps to the bottom of the snow layer, essentially lubricating the roof. When the conditions are right, that entire mass can slide off at once — no shoveling required. The danger isn’t about the roof’s structural support, but what happens below when several tons of snow and ice come crashing down.

Composite roofs need snow retention systems

Here’s the bottom line. When it comes to composite roofing, the main danger isn’t the roof collapsing under the weight of ice and snow — it’s what happens when that accumulated snow and ice lets loose and avalanches off in sheets. Such slides can cause serious harm to people, pets, landscaping or property below.

To avoid this risk, every composite roof should be equipped with a snow retention system. Whether you’re installing a new roof or retrofitting an existing one, adding these systems is essential for safety. Snow retention can be seamlessly integrated during roof installation, but effective solutions are also available for roofs that have already been built.

The dangers of snow avalanches — And how to prevent them

Imagine a roof that’s 20 feet from the eave to the ground. In the right conditions, a snow avalanche could hurl ice and snow up to 15 feet from the house. That’s enough to seriously injure people and pets, or destroy landscaping and property below the eaves.

To mitigate these risks, snow retention systems are a must for composite and other smooth-surfaced roofs in snowy climates. There are two main types:

• Pad-style snow guards: These break up sliding snow and ice, ensuring it comes off in smaller, less dangerous pieces.
• Pipe-style snow guards: These act as a barricade, holding back snow and ice so it melts slowly, dropping down as small chunks or simply as water.

Using the right snow retention system protects both people and property from the unpredictable dangers of falling snow.

Choosing the right snow retention system

Designing an effective snow retention system starts with understanding the local ground snow load. The manufacturer must ensure that their system can withstand the force of snow and ice pushing against it.

Brian Stearns, president and founder of Alpine SnowGuards, emphasizes, “The first step is to estimate the mass or volume of snow and ice that you’re attempting to manage.” The most reliable way? Reference the local building design ground snow load — the same data used by architects and engineers when designing the roof in the first place.

Key takeaways for roofing professionals

• Always know the ground snow load for the area before starting a roofing project.
• Understand how the roof’s material will affect snow and ice behavior — and advise homeowners accordingly.
• In snowy climates, always recommend and install appropriate snow retention systems to prevent dangerous avalanches.
• Partner with reputable manufacturers who design snow guards based on local loads and code requirements.
• Take advantage of National Snow Guard Safety Month in March to review roof safety practices, with special attention to composite shake and slate roofs.

Winter brings opportunities and challenges for roofing professionals. By staying informed and proactive, you can help homeowners enjoy the beauty of the season without risking their safety — or their investment.

With the craftsmanship from the Allcon installation team and the authentic look of the DaVinci product, the buyer had a hard time believing the roof wasn’t real slate.

Allcon of Greenville, Inc., a leading residential and commercial roofer out of Piedmont, has been designated the primary roofer at the new Le Jardin community in Greenville. The experienced roofing company has installed more than half the roofs in the planned 64-home luxury community, including a showcase home at 590 Adaliz Way featuring a DaVinci Province Slate roof.

Located on E. Howell Road and Adaliz Way in Greenville, Le Jardin is being created by the design/build firm of Stoneledge Luxury Homes.

“Allcon has been a reliable and strong trade partner of ours for over a decade,” according to Jackson Bailey, co-owner and chief operating officer at StoneLedge. “Allcon continues to inspire confidence, deliver a quality installation and provide reliable insight into the ever-evolving roofing material industry.

“For the Province Slate roof at 590 Adaliz Way, we believe the product looks stunning on the home. With the craftsmanship from the Allcon installation team and the authentic look of the DaVinci product, the buyer had a hard time believing the roof wasn’t real slate!”

Allcon of Greenville, Inc. has completed other DaVinci roofing installations within Le Jardin with the same reaction from homebuyers. “We’ve installed DaVinci roofing materials since 2010,” says Craig Perfect, president of Allcon of Greenville, Inc. “This product has a proven track record for aesthetic appearance, durability and low maintenance. Our crews are highly experienced with DaVinci installations, and the results are always outstanding.”

Made of virgin resins, UV and thermal stabilizers plus a fire retardant, the composite tiles are Class A fire and Class 4 impact rated. The lightweight tiles also resist fading, rotting, cracking and insects. The shake and slate tiles are covered by a Lifetime Limited Material Warranty.

“As these features of DaVinci products become more widely recognized, we expect more people in our area to request the composite product for both new and replacement roofs,” says Perfect. “In addition to the exceptional warranty offered by DaVinci, we provide a 5-year workmanship warranty, which gives peace-of-mind to homeowners.

“Whether a large luxury home like the Le Jardin community or a smaller home, the DaVinci roof is the ideal investment for a new roof. And, having installed more than 30 of these composite roofs, our experienced team can ensure a professional, long-lasting roof system for any homeowner.”

Allcon of Greenville, Inc. was established with a vision of providing quality roof installation and repair services. The company has an A+ rating with the Better Business Bureau, is licensed and insured. Allcon can assist customers with insurance claims, storm damage restoration and inspections. The company proudly supports Habitat for Humanity and Homes of Hope in Greenville.

By DaVinci Roofscapes.

This family-owned company employs 15 skilled roofers and works on both commercial and residential projects.

2026 marks the 15th year that McRay Roofing and Exteriors, LLC. has been installing composite slate and shake DaVinci® Roofscapes roofing products throughout Oklahoma. Serving Cleveland, LeFlore and Oklahoma Counties, the experienced crew marked the occasion with the completion of a luxury home reroofing project in the prestigious Gaillardia Country Club community in 2025.

“We’ve installed almost two dozen DaVinci roofs within the Gaillardia development over the years, plus their beautiful clubhouse,” says Jeff McRay, president of McRay Roofing and Exteriors, LLC. “The authentic look of the DaVinci products make them ideal for this high-end location. However, it’s truly the Class 4 impact resistance to hail and the way it withstands winds up to 180 mph that makes it so popular in our area. Having exceptional curb appeal is one thing. Building on that beauty with durability, fire resistance, low maintenance and a Lifetime Limited Material Warranty takes this product to an entirely new level.

Convinced homeowner

Jerry Hunter, the most recent Gaillardia resident to add DaVinci to his roof, is not a stranger to McRay Roofing and Exteriors or to the composite line of roofing. Having moved into his Oklahoma City home in 2020, the roof he inherited with his house was severely damaged by stormy weather conditions.

"McRay Roofing has done several roofing projects for me, including my office building and two homes,” says Jerry. “DaVinci builds an awesome product with the appearance of conventional slate, but, in my experience, has a resilience that far exceeds natural slate...There’s a reason why so many of the homes in Gaillardia have DaVinci. It’s not by accident. DaVinci is a ‘best of breed product,’ hands down. And the McRay Roofing team are second-to-none. I couldn’t be happier with their work.”

Installation excellence

The DaVinci Single-Width Slate roof installed on the Hunter home is made of virgin resins, UV and thermal stabilizers, plus a fire retardant. The lightweight tiles resist fading, rotting, cracking and insects.

“This is one of the top 10 largest residential reroof projects we’ve ever completed,” says Jeff. “Our company is known for attention to detail and exacting design work. We used those skills to attack the different pitch changes and angles on this home’s roof. We also added valleys, drip edge and other aesthetics in copper that were fabricated in-house to set off the Slate Black composite roof. It’s a truly unique project that marks more than 100 DaVinci roofs we’ve installed in the past 15 years.”

McRay Roofing and Exteriors is one of the leading roofers in Oklahoma City, known for delivering refined craftsmanship, durable roofing systems and a guided experience tailored to Oklahoma’s unique weather and homeowners’ expectations. The family owned company employs 15 skilled roofers and works on both commercial and residential projects, along with roof maintenance, storm damage repair and roof inspections.

By Rocky Mountain Snow Guards.

Learn why Rocky Mountain Snow Guards was this roofer's first call when he got a huge townhome re-roofing project.

When roofer Scott Kim made a deal to re-roof six townhomes on the same street in Reston, Virginia he knew he’d need snow guards. A LOT of snow guards. The owner of WGM Contracting out of Fairfax, Virginia didn’t hesitate. He contacted Rocky Mountain Snow Guards to place his order for RG16 snow guards in a Dark Bronze color.

“We were replacing deteriorated real shakes on six different townhomes with DaVinci Select Shake,” says Scott. He went on, “Composite roofing products need snow retention assistance. And we’ve successfully installed RG-16s before on DaVinci products. It’s definitely one of our ‘go to’ products.”

Made specifically for installation with synthetic and natural slate and shake roofs, the 16-inch long metal snow guards require a minimum of three ring-shank nails per unit during installation.

“The townhouses on Chapel Cross Way are close together on this street,” says Scott. “It’s really smart that we’ve installed the snow guards to help prevent against avalanching of snow on key entrance and walkway areas. These durable RG16 snow guards will definitely be an asset when winter weather comes to town.”

This year’s winners comprise five residential projects and two commercial projects from across the U.S.

Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), has honored seven standout roofing projects with the 2025 DaVinci® Masterpiece Contractor Project of the Year Awards. The annual award recognizes projects built with DaVinci Roofscapes composite roofing while demonstrating excellence in installation, outstanding visual impact and the ability to transform the look of a home or commercial space. This year’s winners comprise five residential projects and two commercial projects from across the U.S.

The residential projects receiving top honors:

• Classic Construction & Consulting, Stillwater, Minnesota, for the replacement of an aging, hail-damaged cedar roof on a lakefront home with a DaVinci Multi-Width Shake roof in Aged Cedar. Homeowners’ insurance rates decreased 50% after receiving the new composite roof.
• Final Touch Construction & Design, Fontana, California, for the intricate job of adding DaVinci Multi-Width Slate tiles alongside new solar panels on an expansive roofing system. The mixture of Castle Gray- and European-colored tiles adds beauty plus low maintenance to the coastal waterfront home.
• Nitro Roofing and Construction, Columbus, Ohio, for an eye-catching replacement roof for a 1890 Victorian-style home. It features nearly 5,000 custom Inspire® Slate by DaVinci tiles in fish-scale and square-edge slate patterns and Cool Mist and Olive colors.
• Preferred Exterior, New Hyde Park, New York, for the roof on a newly constructed showplace home featuring DaVinci Single-Width Slate in the Smokey Gray color. Several structures, including a pool house, make up the sprawling home compound.
• Washington Roofing & Construction, Washington, Missouri, for the re-roof of a home using DaVinci Select Shake in Aged Cedar, following a hailstorm. The spacious property includes both a four- and eight-car garage plus various A-frame-style buildings with roofing pitches of 26/12.

The commercial projects receiving top honors:

• Burns & Scalo, Pittsburgh, for the replacement of a deteriorating roof on the administration building at Mount Aloysius College in Cresson, Pennsylvania, with DaVinci Single-Width Slate in the European color. The historic 1897 landmark building at the private college houses classrooms and offices.
• Weatherguard, Inc. (THE ROOFEREES), Omaha, Nebraska, for the re-roof of the storm-damaged Peter Kiewit Lodge at Eugene T. Mahoney State Park with DaVinci Single-Width Shake in a custom Forest Green color. Hosting 40 guest rooms, a restaurant and meeting rooms, the lodge features the largest pitched roof state building in Nebraska.

About DaVinci®Roofscapes

Industry-leading DaVinci® Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a division of Westlake Royal Building Products™.

About Westlake Royal Building Products

Westlake Royal Building Products™ USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories.

A Must-Have Tool for Roofers and Contractors to Boost Curb Appeal and Client Satisfaction

As roofing professionals and contractors, you know that helping homeowners envision the final look of their projects can make all the difference. What if you could show clients exactly how a new roof or a fresh exterior palette would look—before you even lift a hammer? DaVinci® Roofscapes has answered that need with their cutting-edge Top Down Color™ Visualizer, an online tool designed to simplify and supercharge the exterior design process for you and your clients.

Why Roofers and Contractors Love the Top Down Color Visualizer

Whether you’re guiding a homeowner through a roof replacement, consulting on a remodel, or collaborating with architects, the Top Down Color Visualizer puts powerful design capabilities at your fingertips. Homeowners gain confidence in their choices, while you benefit from clearer communication, faster decision-making, and happier clients.

• Streamline client consultations by visually demonstrating options.
• Minimize costly mistakes with accurate previews of product and color combinations.
• Enhance your professional reputation by offering innovative, tech-forward solutions.

How It Works: Step-by-Step Customization for Every Project

Using the Top Down Color Visualizer couldn’t be easier. Here’s how you and your clients can start:

1. Upload a photo of the client’s home, or choose from a gallery of popular styles for inspiration.
2. Customize the roof: Select from DaVinci’s robust lineup of premium composite shake and slate roofing products and colors.
3. Paint the exterior: Browse thousands of shades from trusted brands like Sherwin-Williams® and Benjamin Moore®.
4. Accent with trim: Pick trim colors to highlight architectural features and boost curb appeal.
5. Make the front door pop: Choose bold or classic hues for a welcoming entry.
6. Finish with window trim: Coordinate or contrast for that perfect finishing touch.

This “roof to ground” approach lets you help clients visualize a truly cohesive exterior, eliminating guesswork and ensuring satisfaction before any materials are ordered.
Thousands of Color Choices, Endless Possibilities

The tool’s massive palette—featuring options from Sherwin-Williams® and Benjamin Moore®—means you can mix and match colors to suit any style or neighborhood. Try out daring combinations, test subtle variations, and save multiple designs to show your clients.

• Save and share designs for client review or collaborative decision-making.
• Compare palettes to find the perfect match for the home and neighborhood.
• Experiment freely—the visualizer makes it fun and risk-free.

Expert Endorsements

Color expert Kate Smith of Sensational Color says, “The Top Down Color Visualizer takes the guesswork out of exterior design. It’s empowering for homeowners and a powerful tool for professionals looking to help their clients make confident choices.” And Wendy Bruch, DaVinci’s marketing manager, adds, “We created a resource that makes the design process enjoyable and collaborative. With so many options and the ability to see them instantly, it really changes how people approach home updates.”

Increase Curb Appeal—and Home Value

A well-chosen palette not only boosts the visual appeal of a home but can also increase its market value. By offering your clients the ability to preview and perfect their choices, you eliminate worries about mismatched colors or expensive do-overs. Your projects stand out, and your clients will thank you for the confidence and satisfaction you deliver.
Conclusion: Try the Top Down Color Visualizer Today!

The DaVinci Roofscapes Top Down Color Visualizer is available online and free to use. Whether you’re pitching a new look, planning a renovation, or helping a homeowner pick a roof, this tool makes the process smoother, smarter, and more enjoyable for everyone. Give it a try on your next project and see how easy it is to transform curb appeal—one color at a time!