By Jesse Sanchez. 

An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. 

Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing business. Adtaxi’s upcoming webinar, “The Offline Attribution Advantage,” will explore how offline and customer relationship management (CRM) attribution can help contractors connect digital marketing investments with real revenue. 

The webinar will be held Thursday, November 5, at noon MT. According to Adtaxi, traditional digital reporting can focus heavily on online activity even though meaningful conversions often happen offline. Contractors using platforms such as ServiceTitan, Housecall Pro, Jobber or other field service systems may already have marketing platforms sending lead information into their CRMs, but those systems may not send information about actual customers and their value back to the advertising platforms. Adtaxi explains, “This often leads to missed opportunities for clearer attribution and more importantly optimization.” 

A central focus of the session will be showing contractors how CRM information can be used across digital advertising channels to improve the connection between marketing activity and business results. Adtaxi emphasized, “The most important takeaway will be centered around feeding this CRM data into platforms like Google, Meta and whatever DSP they use for CTV, audio and display.” 

Attendees can also expect practical ideas they can evaluate within their own marketing programs. The session is designed for contractors with varying levels of experience using offline attribution, including companies that have not yet implemented it. Adtaxi noted, “They will certainly come away with action items for implementation and will likely benefit from clearer attribution and more meaningful optimizations.” 

The webinar will also cover identifying blind spots in digital reporting, attributing advertising spend to higher-margin jobs and using marketing channels to support branded search, giving contractors a closer look at how offline data can help inform their digital marketing strategies. 

Learn more about how offline attribution can help contractors connect digital marketing efforts with customers, revenue and higher-value jobs in this upcoming webinar!

By Jesse Sanchez 

Adtaxi is a client-centric digital agency that helps customers solve complex marketing challenges with custom, performance-driven solutions. 

The Coffee Shops®, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Adtaxi into their community. 

Adtaxi takes an integrated approach to digital marketing by connecting audience strategy, media activation and measurement. Its work spans multiple channels and emphasizes clearer performance insights, efficient media spending and stronger alignment between marketing activity and business outcomes. 

From this company, you can expect: 

• Digital strategy and audience development: Adtaxi helps businesses define the audiences that matter, determine where to reach them and develop strategies designed to influence action. 
• Programmatic, connected TV, search and social media marketing: The company executes campaigns across programmatic advertising, connected TV (CTV), search and social media, with a focus on audience targeting, frequency control and media efficiency. 
• Measurement, offline attribution and Adtaxi Analytics: Adtaxi connects campaign performance with business outcomes, measures offline impact and provides transparent reporting and actionable insights across channels. 
• Marketing research: Adtaxi provides marketing research services, including its 2026 Consumers and The Economy report, which explores how Americans are navigating rising costs, reconsidering discretionary spending and making more intentional purchase decisions. 
• Ongoing campaign optimization: The company continuously evaluates campaign performance using data, applying automation where appropriate along with human oversight to improve efficiency and identify opportunities for growth. 
• Educational resources and webinars: Adtaxi offers research reports, guides, case studies, podcasts and webinars for marketers. Its upcoming webinar, “The Offline Attribution Advantage,” will be held Thursday, Noember 5, 2026, at noon MT and will explore how home services brands can connect advertising spend with CRM revenue and high-ticket jobs. 

The Coffee Shops are proud to welcome Adtaxi!

About Adtaxi 

Adtaxi is a client-centric digital agency that brings passion, precision and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, the company helps customers solve complex marketing challenges with custom, performance-driven solutions. Its vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers.